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Women have all the power

April 23rd 2009 04:59
woman buys house
Women have more influence over home buying, a new poll by Archicentre has revealed. Over 800 respondents from around Australia participated, and 62 per cent of purchasing decisions were made by women, dwarfing the figure for men, a measly 7.8 percent. While 30 per cent chose the fairer option, making house buying a joint decision.


It's a big decision to make, to throw your lives, savings and energy into a mortgage. But women have come up trumps in the decision making process.

While in years gone by it has been said that a woman's place is in the home. This is being turned on its head as women reclaim the home as their domain, and exert their influence in the purchasing process.

"The poll also signals a clear message for vendors to make sure they pay attention to the female influence in making the purchasing decision when preparing their home for sale," said Robert Caulfield, Managing Director of Archicentre.

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